As a consultant, it is critical to build credibility and trust with potential clients. People have to feel connected in order to determine if we are a good fit to work together. For years I’ve wanted to do some newsletters to help with that. I had even gone out and bought speech recognition software to make the process easier, or so I thought. But sitting down to do it – it just never happened.
When I came across Call for Content’s service, I liked the premise, but I thought I’d have to put a lot of information together. Would this be hard? Would it require a lot of my time?
It was a pleasant surprise to find that in just a few small, very productive chunks of time, Michael was able to pull out some really effective content from the conversations he directed. I don’t have to stress about it anymore. I know that I have a call with Michael on my calendar and I don’t have to worry or spend my mental horsepower on it between now and then.
As a result of working with Call for Content, I now have pages and pages of shareable content that further establishes my expertise, deepens my trust and connection with current and potential clients, and keeps me top of mind as a business resource. This has helped make their decision to work with me easier. What’s great about working with Call for Content is they easily and painlessly develop content for two or three newsletters out of just one phone call together. I have a nice library of content now, a backlog, so I don’t feel under the gun to come up with more content for my next newsletter or informational piece.
There’s a real benefit to the third-party perspective that Call for Content brings. It really helped me clarify my marketing. Michael is masterful at digging out of someone what they already know yet has a hard time articulating or making time to draft. If I had sat down and wrote a newsletter, I may have missed some important points that the reader wanted to hear. When I share a happy client’s experience with Michael and receive his edited version on paper, I realize how it makes for some amazing and effective marketing. Through telling some of these stories, it made me realize that they are very compelling to potential clients.
I have recommended Call for Content to a number of others and will continue to do so. They really capture your voice through their process and make it simple for you. The return on investment is there because you get content to engage more potential clients – and engage them more often – so that you’re top of mind when they have a problem that you can help them solve.
Art Snarzyk III, Owner
President, Chief Turnover Terminator
Putting the "Strategy" in Content Strategy
I felt content was important part of my business to help potential clients understand how I could help them. I did a lot of things myself, experimented with different content angles and channels, but I wondered – “Am I in the right place? Am I saying the right things?"
Michael resolved major unknowns for me. Based on the interviews he had with my clients, he helped me understand what types of content to put out, what platforms would be the most valuable to focus my time on, and what topics I should write about to connect with my audience. It wasn’t just theory, it was “here’s exactly what you need to do”— down to providing specific headlines that would engage the clients I’m looking for.
I could have spent weeks or months trying to figure it out on my own. It was extremely reassuring to have an independent, expert point of view and guidance on what I was doing. It saved me time and mental anxiety to no longer wonder if I’m doing the right thing. I can just get on with it.
Michael delivers more than what he promises, which is quite rare. I was surprised and totally delighted that he went far above providing content strategy, advising on how I could evolve and grow my business. In talking with my clients about their concerns about working with a menswear stylist like me, he uncovered that they find it awkward to go shopping with a woman they don’t really know. They said they’d be much more comfortable if I could help them remotely, which is something they never revealed to me – even when I asked for feedback. Michael recommended that I work with people virtually through Skype, email and chat. Now I can work with people from anywhere in the world, greatly multiplying my potential client pool and allowing me to work with location freedom, which is a personal goal and a joy for me.
I appreciate that Michael is very calm, very thoughtful, and explains things very clearly. Everything that he gave back to me was instantly helpful and actionable.
I would absolutely recommend Michael to others. He will make sure you’re doing the right thing in the right place, targeted at the right people, in a way that's going to drive business results. He will add value above and beyond that, giving you a wide perspective on your business.
Everyone's time has a value. You can spend many hours, days, weeks messing around it yourself trying to figure it out. Or you can invest in getting the help from Michael, which will put you on the right path very quickly. The reward of that will be much greater than the investment that you make.
Executive Style Coach & Menswear Personal Stylist