How to Write an eBook That Visitors Really Want to Download
A short, informative eBook that solves a problem and helps your ideal customer thrive can be one of the greatest tools in an entrepreneurs’ content marketing arsenal.
However, if you don’t put the pieces together just right, your eBook may collect dust on virtual shelves.
Here are some productive steps that will help you create an eBook that not only lights up your avatar with tremendous joy, but pits you as the go-to expert every time.
1) Solve a Problem
One of the biggest issues consultants face when creating content is that many don’t create something that genuinely solves a problem.
If you want to be the authority in your niche (and I’m pretty sure you do), you’ve got to shine like the crazy diamond you are and say, “Hey. I know what you’re going through. Let me help you with that.”
You can do this by answering the most burning questions your potential clients have.
Stop and think…
Struggle to make money?
Search painfully for decent clients?
Grapple with self-loathing or self-confidence?
Find it hard to hit the mark when it comes to marketing?
Wonder why clients choose other coaches to work with instead of them?
Determine what problem you solve by writing down the top five questions clients ask you the most.
Let’s say that you’re a business consultant who helps other online entrepreneurs make money. The top five questions clients might ask you could look something like this:
- How can I make money selling my coaching services?
- What should I charge?
- Where are the clients willing to pay me what I’m worth?
- Why do clients choose other coaches to work with over me?
- How do I structure a contract clients will stick with?
Say hello to foundation of your new eBook.
2) Create an Outline
Your eBook doesn’t need to be incredibly long.
Writing a 3,000 to 5,000 word eBook in Word or Google Docs is sufficient. And when you break it down into smaller chunks by creating an outline, it takes away any overwhelm you might be feeling.
Let’s stick with the sample questions above and create an outline for your new book:
Introduction: (400 words)
What’s in it for the reader? What will they learn?
Chapter 1: (600 words)
How Can I Make Money Selling My Coaching Services?
Chapter 2: (600 words)
What Should I Charge?
Chapter 3: (600 words)
Where Are the Clients Willing to Pay Me What I’m Worth?
Chapter 4: (600 words)
Why Do Clients Choose Other Coaches Over Me?
Chapter 5: (600 words)
How Do I Structure a Contract Clients Will Stick With?
Conclusion: (400 words)
What is the primary takeaway? Include a call to action.
Based on the outline here, your eBook will come out to roughly 3,800 words. If you take each section one day at a time, you’ll have a thorough and thoughtful book done by the end of the week.
Consider telling a story as a shining example in each chapter.
People relate to vulnerability. If you have a story about your own struggles, share it. Your readers need to see that you struggled once and found the way out with your amazing coaching superpowers.
This will not only establish trust, but will give them all the more reason to choose you as their consultant.
Once you’ve finished writing, pass your document along to someone to check for spelling and grammar. The last thing you want is to publish a book that is sloppy and totally revokes any authority you’ve worked so hard to establish.
3) Design a Cover
Every great eBook needs a captivating front cover.
Without this essential element, you could miss out on the opportunity to serve a greater audience that genuinely needs you.
Kindle Direct Publishing offers a cover creator for the design impaired. It walks you through, step by step, what you need to do to create a cover.
If you’re a designer, or you know someone who can capture the essence of your book, fantastic. Hire them to design a cover that will speak volumes to your audience.
4) Convert Your File
The most commonly used format for eBooks is the ePub format.
While many books are uploaded using the .doc or .docx file extension, ePub is the most widely used eBook-friendly format, and produces the best formatting results.
You can convert your file using an online tool like Online-Convert. It only takes a few minutes.
Save the file on your desktop or in a specific, designated folder.
5) Upload Your eBook
Once you’ve written your eBook, designed an amazing cover, and had it copy edited for grammatical and spelling errors, it’s time to upload your eBook to the Internet for all the world to see.
There are various options to do this. For the sake of this post, we’re going to stick with Amazon Kindle Direct.
Kindle Direct offers a step-by-step process that makes uploading your book a fairly simple process. Most importantly, it helps you find the ideal price point for your book.
Once you upload the file, it will ask you specific questions that help you:
- Determine the right keywords for your book.
- Price your book competitively with similar books.
- Market your book with special pricing, if desired.
- Sell your book in other countries.
Once your book has been uploaded, it will be available for sale almost immediately.
Look at that. You’re officially an author.
If Amazon isn’t a preference for you, here are a few other eBook publishing options:
6) Market Your Masterpiece
If you choose to upload your book using Amazon Kindle Direct, counting solely on Amazon to sell your book might not be such a good idea.
If you chose powerful keywords, it will likely show up in a search, but you worked hard to create this book. Take advantage of your social network and other marketing tactics to get it out there.
This is where great content marketing comes in.
Here are a handful of options to get you started and help you spread the word:
- Add the link of your eBook to your email signature. Every single person you correspond with will see it.
- Find blogs that accept guest posts and write a post that solves a problem. Include the link to your book.
- Create a PDF file with the introduction and first few chapters of your book. Make it an opt-in on your site. Don’t forget to include the link so they can buy the full version.
- Promote your book to your email list. Offer the partial PDF, if you like. Again, don’t forget to include the link so you can start making sales.
7) Make it an Opt-in
If you want to create an eBook for the sole purpose of using it as a content marketing tool, that means you likely have no intention of selling it for profit.
This isn’t a bad idea at all.
Instead of creating a PDF as a partial download, you can skip steps 4 and 5 above, and go straight to converting your file to a PDF.
Everyone loves a good freebie. After all, isn’t that what powerful content marketing is all about? Giving value?
You can offer the eBook as an opt-in on your site. While Google has begun penalizing mobile sites that use intrusive pop-ups, you can still offer your book as an opt-in on one of your blog posts or by using a sponsored Facebook ad.
Are you a professional speaker? If so, you can use the eBook as a giveaway to any audiences you may speak in front of. A great way to wow your audience is to email them with the link to the eBook during your talk.
How amazing is that?
There they sit, eating steak and salad when BAM…they get an email with your amazing book for FREE.
Giving your listeners an informative book that will solve all of their problems is a powerful, integrous gesture.
Creating an eBook that visitors really want to download means you have to be willing to do something different.
While the majority of leaders and coaches turn out meager content that already exists, you’re busy cranking out an eBook that is fresh, fun, and genuinely solves a problem.
It gives them the goods.
It establishes trust.
It reads with ease and gets them excited about life.
Now go forth and create. The world is waiting for you.