CallForContent (C4C) is an end-to-end service solution that lets television, radio and outdoor advertisers or content producers create and monetize audience interactivity. Whether you need to offer voting on a television show, a live Backstage Pass Lotto at a concert or deliver coupons or sell a ringtone, CommerceTel’s C4C offers a cost effective and scalable solution.

C4C is a service offering that gives interactive advertising agencies and content owners the ability to develop and execute mobile marketing campaigns in minutes. It starts with an audio greeting accessed by dialing your own “branded” vanity phone number. Callers interact with C4C by using a well-known and understood process, interactive voice response (IVR). This allows callers to use a familiar ”touch-tone” interface to navigate, select and purchase mobile content or services.